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Videos

Million-dollar snackables

When you're lacking decades of experience, can you still influence the highest levels of decision making in a huge global corporation? Of course, if you speak the right language. This inspirational tale of two young researchers, understanding that...

Catalogue: Congress 2016: #WOW
Authors: Catherine Rickwood, Caroline Smiley
June 15, 2016
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Citation

Rickwood and Smiley (2016a, June 15). Million-dollar snackables. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/million-dollar-snackables


Videos

Just married!

The biggest question of the content industry sounds really simple: what do we need to produce so people will pay for it? But if it would be this easy then the industry would not be in a permanent state of crisis. G+J - one of largest publishing...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Ilka Kuhagen, Daniel Fazekas
June 15, 2016
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Citation

Kuhagen and Fazekas (2016a, June 15). Just married!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/just-married-


Videos

Taking advantage of Google technology to measure media

The aim of the presentation is to illustrate how the research industry can take advance from the Google technology to measure the media.

Catalogue: Seminar 2016: Media Return on Investment
Author: Lanier Pietras
Company: Google
June 15, 2016
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Citation

Pietras, L. (2016a, June 15). Taking advantage of Google technology to measure media. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/taking-advantage-of-google-technology-to-measure-media


Research papers

2X the impact at ½ the time and ½ the cost?

This paper will share the learnings from our experience of the journey to re-invent our Unilever H&A, one which we think successfully delivered on the brief. It will specifically cover four key areas: 1. What are the opportunities provided by...

Catalogue: Congress 2016: #WOW
Authors: Namita Mediratta, Karen O'Hara, Mark Whiting, Sunando Das
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Mediratta, O'Hara, Whiting and Das (2016a, June 15). 2X the impact at ½ the time and ½ the cost? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/2x-the-impact-at-the-time-and-the-cost--8668


Research reports

ESOMAR data protection checklist (Japanese)

The purpose of this document is to provide researchers with general guidance on their responsibilities within a global data protection framework to ensure that research participants retain control over their personal information. The specific...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2016
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Citation

B.V., E. (2016a, June 15). ESOMAR data protection checklist (Japanese). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/esomar-data-protection-checklist-japanese-


Videos

Welcome to the club

Objectivity is the human condition's main mechanism for deciphering the truth and our industry's golden rule. However, is the traditional paradigm of objectivity obstructing our ability to uncover real insight? This paper will show how cultural...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Steve Hill, Rhiannon Price
Company: Northstar Research
June 15, 2016
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Citation

Hill and Price (2016a, June 15). Welcome to the club. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/welcome-to-the-club


Videos

The river, the mud, the sieve, the gold

This presentation is of huge importance to the audience:-It is a pro-active tool, uncompromised research design-It is a subject of high societal impact (charity)-Unique: a narrative database for a domain, that can be used by singular brands within...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Jochum Stienstra
Company: Ferro Explore!
June 15, 2016
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Citation

Stienstra, J. (2016a, June 15). The river, the mud, the sieve, the gold. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-river-the-mud-the-sieve-the-gold


Videos

User experience- Testing in the digital age

The digital revolution transforms working processes at research buyers introducing principles such as SCRUM and other agile project management techniques. We will show what has changed already with our clients and why and how the research industry...

Catalogue: Congress 2016: #WOW
Authors: Sebastian Schmidt, Till Winkler
Company: SKOPOS
June 15, 2016
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Citation

Schmidt and Winkler (2016a, June 15). User experience- Testing in the digital age. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/user-experience--testing-in-the-digital-age


Videos

Insights 2020 (Spanish)

Millward Brown Vermeer, ESOMAR, The Advertising Research Foundation (ARF), Kantar, and Korn Ferry have formed a partnership to lead Insights2020 Driving Customer-Centric Growth, a global marketing thought leadership initiative focused on aligning...

Catalogue: Latin America 2016: Research Renovation
Author: Fernando Alvarez Kuri
Company: Kantar
June 15, 2016
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Citation

Kuri, F. A. (2016a, June 15). Insights 2020 (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/insights-2020-spanish-